Press and influencers in Stockholm and Copenhagen were invited to the “Google House,” a house furnished with Google products in a playful environment bursting with colour. Influencers were also part of the actual participant experience. For example, gamers could be seen lounging on the couch playing video games while YouTube chefs cooked food in the kitchen.

It was a different kind of event, and a very successful one too, with throngs of young people queuing to meet their idols and try out the latest technology from Google.