A clear design system was developed based on the principles of asymmetry, depth and the 21° angle. Every surface that visitors might conceivably touch was made of Corian, so as to make an impression of stability and coolness. Wall sections were broken up by the 21° angle, and asymmetry permeated everything from walls to furniture and the reception desk. The depth was created using lighting and other effects.
The entire venue was equipped with a wireless interface that allows a person to control the entire venue by themselves when presenting different product areas.
Occasion’s task was to design the venue, select pieces of furniture, communicative surfaces, image style, and so on. Occasion was also in charge of project management and production/construction. The design was done in partnership with Simon Gate. Adapt was in charge of technology and lighting.