Next Generation Trucks & Services

Occasion had the honour of being chosen to launch Scania’s brand-new generation of trucks and services for over 10,000 customers from all over Europe, along with 12,000 employees from Sweden.

Over a space of four months we produced 81 events and made a 3000 m² experience centre in Södertälje, where guests were taught about Scania’s new products and services. At the same time, we highlighted Scania’s 125-year history, providing insights into the company’s technical excellence, engineering and design philosophy. All in a uniquely-designed environment.