The concept and the tagline ”70 år med en vilja av stål” laid the foundation for all the communication during the anniversary and was used in all of the company’s marketing during the year. The graphics lent a new, fresher tonality, one that has now been implemented throughout the Group following the celebration.
To increase engagement with the celebrations, a number of events were developed for the various target groups. Two galas with a tailor-made show for employees and suppliers, a 3000 m² fair for the entire Group, and an evening specially tailored to customers and dealers. In addition, we also ran a major outdoor campaign and a number of brand activations to strengthen the brand and to draw attention to the celebrations locally among the public.